Yahoo, Tumblr & responsive marketing
I mentioned how certain social networks and online communities grow at a rapid rate. Tumblr is one such sharing site that allows users to easily share images, video, blog posts and links. It’s been in the news the past week because of a possible deal with Yahoo. It was announced Monday that Yahoo has acquired Tumblr for $1.1 billion in cash. No doubt Yahoo expects to grow its audience with this acquisition, but whether it is at the cost to Tumblr remains to be seen. The best part? Yahoo promises ‘not to screw it up’ in its official press release.
The notion of responsive web design is that where a single website design self-adjusts to be viewed on a variety of devices. David Armano, Managing Director of Edelman Digital takes it one step further, proposing the notion of responsive marketing.
Useful reminder that when implementing your email marketing strategy, content really does matter.