Since your 3rd assignment is all about email marketing, I thought the following articles would elaborate on Module 3 and the assignment reading.
Email marketing vocabulary (some might say ‘jargon’) – a great rundown of commonly used words.- The history of email (infographic)
- While this is more relevant to business emails and not consumer newsletters, I think it’s very useful. Especially if you’ve ever hit ‘reply all’ without questioning if it was needed.
- While decidedly ski resort specific, this blog post about email newsletter development has takeaways for other businesses. There’s a part 2 post as well.
- And it’s probably no surprise that a lot of companies are looking to integrate email with social media. What I found interesting is that email still plays an important role in building customer loyalty & retention (see the illustration on the right).
- Email subject lines can determine whether someone opens your email or not.
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