Social media, branding and advertising
- The growth of content thanks to social media means that there is a lot more noise that the individual has to sort through. For a company looking to stand out from all the noise, branding is still important, maybe even more so than before.
- Facebook ads are already generating substantial revenue, but according to the New York Times, the company is looking to expand its advertising capabilities.
- Here is an interesting infographic that illustrates how much data is generated online in a single day. Think you get a lot of email? How does 294 billion sound? That’s the number of emails sent in a day.
- Are you using Pinterest? Have you heard of it? Similar in concept to a social bookmarking site, Pinterest allows users to curate content that they share with others, and has quickly grown in popularity (and buzz). According to Fast Company, however, this is not as ‘social’ as you might think.