More on mobile
This week saw some new research released related to mobile and smartphone usage, so I couldn’t resist. Here’s more for your reading pleasure.
- 18% of U.S. adult smartphone owners uses a location based social network, or 10% of all adults, according to Pew.
- U.S. smartphone users are changing the way we shop, communicate, and use our spare time. As smartphone adoption grows, it’s likely that this behavior will continue. eMarketer calls this group the ‘smartphone class’, and what’s interesting here is that this group of people are not defined by traditional demographics like age and ethnicity, but behaviors associated with smartphone use. I wonder how many marketers are identifying this segment in their strategies?
- Apparently Facebook and Twitter are the equivalent of junk food for the brain…
- Some useful tips on location based marketing – that run the length of the alphabet.